The 'Boden Funk' name was a collaboration that combined the concept of the German terms for "sound" and "waves" coming from the Earth and resonating upward and the font/imagery to clearly convey this concept. The idea was to express the terroir influence coming from the Earth and moving upwards into the vines and into our senses. This series of labels was for the entire line of skin contact, low intervention wines that hit the market in 2019.